Posts Tagged ‘Fuller BVC Sotheby’s International Realty’

photo (1)The 2014 Sotheby’s International Realty Global Networking Event took place last week, over 2.5 days at the Fontainebleau Hotel in Miami Beach. It was intense and even exhausting as I tried to maximize my networking opportunities with other Sotheby’s International Realty agents from all over the United Sates and the world, while attending presentations, lunches and dinners combined with the lack of sleep that these conventions usually come along with. it was also rejuvenating and empowering to meet with so many colleagues, all of them carrying the values of the same brand across the country and the five continents. I was told were 2,500…It was really pleasant to meet again or create great connections with agents and office managers from the New York, Los Angeles, San Diego, Rio, Buenos Aires, Dubai, Hong Kong, Sydney, New Delhi, Paris, Courchevel, Geneva and Lisbon. The objective is to make connections with our peers across our planet in order to be able to offer global real estate services to our clients who usually have several properties in various cities and countries. It’s also much nicer to know the person I refer a buyer or a seller to. It helps offer a larger portfolio of services, including potential partnerships with the Sotheby’s auction house. These conventions also aim at reinforcing our attachment to the Sotheby’s and the Sotheby’s International Realty brands and our leadership and sales skills through a series of presentations and workshops.

Alfredo Gangotena, the recently appointed Chief Marketing officer for Sotheby’s, showed us the new advertising campaign video before it goes public. It is a gorgeous campaign; combining the 270 year legacy of the auction house with sounds and  images of  contemporary art and music. Sotheby’s recently chose TBWA London to create a new, elegant yet more thought-provoking global brand campaign as well as marketing material to support its art, jewelry, diamond, antique and wine auctions.  Also, it was announced that Sotheby’s will break into a more accessible market, reaching out to art collectors and life connoisseurs who are either younger or who do not necessarily belong to the ultra wealthy category by creating a partnership with Ebay. Sotheby’s will offer expanded auction opportunities for prints, photos, wines, etc…Also a new lifestyle magazine, “Art and Home”, will be launched. It will offer editorial content related to art, antiques, traveling, real estate and should become a great communication tool to link the real estate to the art businesses.

photoWendy Purvey, the Chief Marketing Officer for Sotheby’s International Realty, underlined the outstanding media partnerships which offer incomparable international exposure to our clients’ properties for sale : from he websites of The New York Times, The Wall Street Journal, Architectural Digest, Bloomberg to Hong-Kong Tatler and The Daily Telegraph. She also mentioned that Sothebysrealty.com, the global real estate website of the company, has reached 1 million visit per month and Sothebys.com, the website of the auction house, is is leading source of traffic.

Keynote speaker was Pat Riley, former Miami Heat basketball team coach. He made a long and lively presentation of his own professional journey, giving out some inspiring advice about team work and leadership such as : ” Tell people who you are, where you come from and where you are going” or ” You need to show that you are seeking the best deal for everybody, that you want everyone to win.”

Simple but powerful words…

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